Bill Balderaz's Page

Fathom Online Marketing is conducting research regarding the challenges faced by online marketers in the technology industry. We know that your time is precious, but ask that you spare a few minutes of your day to fill out our brief survey. Your responses will be incorporated in a white paper being released in early September, which examines the pain points and solutions for online marketing in the technology industry. As a token of our appreciation for participating in this survey, you will…

Cleveland-based Fathom Online Marketing, one of the 25 largest search engine optimization and online marketing firms in the country, today announced the acquisition of Webbed Marketing.

Webbed Marketing, based in Columbus, Ohio, has experienced double-digit annual growth since its founding in 2006, and today serves more than 60 clients regionally, nationally and internationally.

“Webbed…

As we begin to crawl out of the recession, we are able to look back on the ways in which businesses either thrived or died during that time. Without question, the biggest mistake I saw businesses make was “saving themselves into bankruptcy.” They didn’t invest in the right tools. Their employees then had to work on things that a robot should do. That means employees were pulled away from high-value work, clients were unhappy and things fell apart. I can think of half a dozen companies in…